Privacy Policy
This Privacy Policy governs the collection, use, storage, and protection of your personal information in connection with the sale of cups, electric kettles, and storage racks, complying with the California Consumer Privacy Act (CCPA/CPRA) and U.S. federal data protection regulations. We do not sell or rent your personal information to third-party marketers for commercial purposes.
Information We Collect
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Personal & Contact InformationFull name, email address, phone number, shipping/billing address, and voluntary product preferences (e.g., cup material, electric kettle capacity, storage rack size) collected when you place an order, create an account, or subscribe to our marketing communications. We do not collect personal data from minors without parental consent.
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Order & Product DataOrder details (model, size, quantity, customization requests like cup engravings), delivery instructions (e.g., fragile handling for glass cups), and product compliance records (e.g., FDA food contact certifications for cups, CPSC electrical safety reports for kettles). This data is retained for 12 months post-order completion to meet CPSC product traceability requirements and warranty obligations.
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Payment InformationAll payments are processed via PCI DSS-compliant gateways (Visa, Mastercard, PayPal, Apple Pay). We never store complete credit card numbers, CVV codes, or bank account details. Financial data is protected by end-to-end encryption throughout the transaction process.
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Device & Usage Data
- Website Data: IP address, browser type, browsing history (e.g., viewed stainless steel cup sets, cordless electric kettle models), cookie data, and page interaction metrics. This data is used to optimize website performance and product recommendations.
- Customer Feedback Data: Communications with our support team, product review content, and feedback on product performance (e.g., cup durability, kettle heating speed, storage rack load capacity) are collected to improve product quality and customer service.
How We Use Your Information
- Fulfill orders, arrange specialized shipping (e.g., fragile packaging for glass cups, electrical safety labeling for kettles), send order confirmations, delivery tracking updates, and post-purchase support notifications (e.g., electric kettle safety guides, storage rack assembly tips).
- Provide customer service, resolve product issues (e.g., cracked cups, malfunctioning kettle heating elements, wobbly storage racks), and address inquiries about product compliance (e.g., FDA food safety for cups, CPSC electrical standards for kettles).
- With your explicit opt-in consent, send personalized marketing communications (new product launches, seasonal promotions, kitchen accessory bundles). You can unsubscribe at any time without impacting your shopping experience.
- Comply with legal and regulatory requirements, including responding to CPSC product recall notices, tax reporting obligations, and FDA food contact safety inquiries.
- Improve product design and website experience by analyzing non-identifiable usage data (e.g., popular cup sizes, top-selling electric kettle capacities).
Data Security & Third-Party Sharing
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Data Security MeasuresAll personal data is transmitted via SSL/TLS encryption and stored on U.S.-based encrypted servers with restricted access. Only authorized staff (order processing, customer service, compliance teams) have access to limited non-sensitive information, with strict access audit trails in place.
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Third-Party Service ProvidersWe share the minimum necessary data with trusted third parties solely to complete services on our behalf:
- Shipping Carriers: Your shipping address and order details (including fragile/electrical handling instructions) to deliver products safely.
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Payment Processors: Transaction amount and order ID to process payments (no sensitive financial data is shared).
All third parties are bound by confidentiality agreements and required to adhere to U.S. data protection standards.
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Legal Disclosures
We may disclose personal information if required by law, court order, or government regulatory authority (e.g., CPSC electrical safety investigations, FTC inquiries, FDA food safety audits).
Your CCPA Privacy Rights
If you are a California resident, you have the following rights, which we will address within 45 calendar days of receiving your verified request:
- Right to Access: Request a free copy of all personal information we have collected about you.
- Right to Correction: Update your contact details, account preferences, and communication settings at any time via your website account.
- Right to Deletion: Request permanent deletion of your personal data, except for records required by law, CPSC compliance, or warranty tracking.
- Right to Opt-Out: Refuse non-essential data processing (e.g., personalized marketing) without affecting your ability to purchase products.