About us

Our Mission & Vision


  • Mission: To deliver FDA and CPSC compliant home & kitchen essentials at accessible prices, empowering our customers to create functional, safe spaces without compromising on quality. We believe every home deserves products that work well, last long, and meet the highest safety standards.
  • Vision: To become the leading U.S. brand for reliable home & kitchen essentials, recognized for our commitment to safety, sustainability, and ethical manufacturing. We aim to inspire more people to invest in quality products that reduce waste and enhance daily life.

Product Advantages


Our core product lines are designed to meet the needs of modern households and businesses, with key advantages:

  1. Cups: Available in ceramic, glass, stainless steel, and BPA-free plastic; various sizes (8 oz to 20 oz) for hot/cold beverages; microwave-safe and dishwasher-safe options; some models feature leak-proof lids for on-the-go use.
  2. Electric Kettles: Cordless and corded options; capacities from 1.0L to 2.0L; fast-heating elements (boil water in 3–5 minutes); auto-shutoff and overheat protection; cool-touch handles and non-slip bases.
  3. Storage Racks: Countertop and freestanding models; made with durable metal or bamboo; anti-tip design for tall racks; easy to assemble with no tools required; ideal for kitchens, pantries, and offices.

    All products are tested for safety and durability, with clear care instructions to extend lifespan.

Quality Assurance & Compliance


Safety, quality, and sustainability are our top priorities—every product passes a strict 6-step quality check before shipping:

  1. Material Inspection: Verify all materials (ceramic, stainless steel, BPA-free plastic) meet FDA food contact standards and Prop 65 regulations (no harmful chemicals).
  2. Compliance Testing: Third-party testing for CPSC electrical safety (kettles), stability (storage racks), and FDA food safety (cups).
  3. Functionality Check: Test kettle heating speed and safety features, cup durability, and storage rack load capacity.
  4. Safety Label Verification: Ensure all FDA, CPSC, and Prop 65 labels are intact, legible, and correctly placed.
  5. Packaging Inspection: Verify recyclable and protective packaging is used for all products; ensure safety guides and assembly instructions are included.
  6. Final Quality Check: Inspect for defects (e.g., cup chips, kettle scratches, rack bent bars) and ensure products meet our standards.

Customer Service & Social Responsibility


  1. U.S.-Based Customer Support: Our team is located in Phoenix, Arizona, and available 7 days a week (9 AM–7 PM MST) via phone, email, and live chat. We offer product recommendations, safety guidance, and return/exchange assistance.
  2. Sustainability Initiatives: We use 100% recyclable packaging for all products; source materials from eco-friendly manufacturers; and donate 5% of annual profits to food insecurity organizations (e.g., Feeding America).
  3. Ethical Manufacturing: We work with factories that adhere to fair labor standards, ensuring safe working conditions and fair wages for all workers. We conduct regular audits to verify compliance.
  4. Home Efficiency Education: We provide free tips and guides on our website (e.g., "5 Ways to Organize Your Kitchen with Storage Racks," "Electric Kettle Safety Tips") to help customers make the most of their products.